What happened on The Business Discovery World Tour in Bilbao

On 13th November, Igarle gathered about 100 companies for this event that was held in the Alhóndiga of Bilbao.

After meeting and registering those attending, Fran Manzano, the Manager of Igarle, commenced the event with a short introduction based on the slogan TICs´, clairvoyance and precognition “The Third Eye”, referring to the importance of foresight in decision making. Then Camino Santa Teresa, Channel Manager at QlikTech Ibérica, gave a presentation on the future of Business Intelligence, concentrating on the discovery of business information by the user. There was then a debate with the following users: Andrés Luquín from Truck and Wheel, Jorge Verastegui from Cafés Baqué and Ignacio Alonso from Etxe-tar. Talks were then given by Alfonso Gonzalez from Club Avía and Joseba Agirreurreta from Loreak Mendian, who explained their experience of QlikView in the field of loyalty, marketing and geo-marketing. They all debated the possibilities the new technologies provide us to improve the productivity of our entrepreneurial organisations.